Smoked Rum: William Hinton’s New Rum for Bold Spirits, Creators, and Doers

It’s not just a rum — it’s a bottled storm.

William Hinton is shaking up the world of agricole rum again with the launch of Smoked Rum, a daring creation made for fearless souls and wild hearts. This agricole rum, full of character, smoky, raw, and intensely striking, was designed for those who face the world with courage, determination, and a thirst for adventure.

A Tribute to Free Spirits

William Hinton’s Smoked Rum is not for the faint-hearted. It’s a rum with grit, made for those who live intensely, who light fires on stormy nights, who purposely get lost and find the extraordinary where few dare to go.

“It’s much more than a drink,” says Celso Olim, the brand’s General Manager. “It reflects our desire to push the boundaries of traditional agricole rum. A tribute to Madeira’s adventurous soul and our passion for innovation, without ever compromising the authenticity and quality that define us.”

The Taste of Boldness

Produced from a blend of agricole rums aged for five years, this rum gains its unique identity after maturing in barrels previously used for peated whisky. The result? A powerful fusion between the natural sweetness of Madeiran sugarcane and smoky notes that invade the senses with intensity and sophistication.

Smoked Rum transcends the drinking experience — it invites introspection and adventure. It is the drink for those who dare to live off the beaten path, a liquid ode to the unknown.

Legendary Tigerman: The Face of Rebellion

To give voice to this untamed spirit, William Hinton teamed up with the iconic Legendary Tigerman as ambassador for this launch. A figure who perfectly embodies the soul of Smoked Rum, Tigerman represents the intersection of music, irreverence, and freedom — a true storyteller, just like sailors of old.

The campaign brings a raw, cinematic aesthetic where sound, image, and rum merge into a visceral, engaging, and unforgettable narrative.

Don’t Just Taste It. Live It.

This rum is not just meant to be savoured — it’s meant to be felt, lived, and shared. Crafted for dreamers and doers, modern-day sailors and eternal trailblazers, William Hinton Smoked Rum is a liquid invitation to live boldly.
So dare. Raise your glass, look to the horizon… and set out to conquer the unknown.